Market Entry Navigator
A clear route into your next market.
Delivered in 3 weeks.
Enter New Markets with Confidence and Clarity
We give you a fast, evidence-based view of whether a new market is worth pursuing and how to position yourself for success. We distil complex market, competitor, and regulatory landscapes into a clear, decision-ready strategy you can act on — all delivered within three weeks.
What’s Inside the Box
Market Potential
Each Navigator project begins with a structured examination of the market’s fundamentals — including the estimated TAM/SAM/SOM, current market size, growth trajectory, and demand drivers. Seasonal patterns, saturation levels, and historical vs. forward-looking CAGR are assessed to establish whether the opportunity is expanding, constrained, or undergoing structural change. This foundation creates a clear, evidence-led view of the commercial headroom available.
Customer & Demand Fit
This component analyses the segments most likely to convert, drawing on purchasing behaviours, decision-maker roles, and the specific pains or priorities shaping demand. Willingness-to-pay, localisation expectations, switching likelihood, and trust signals (such as required certifications or relationship norms) are evaluated to determine how closely the product aligns with what buyers in that market actually value.
Competitive Landscape
The competitive environment is mapped across direct and indirect competitors, substitute offerings, and emerging challengers. Key dynamics — such as market share concentration, pricing models, value propositions, and incumbent advantages — are reviewed to surface genuine opportunities for differentiation. Recent activity, barriers to displacement, and established switching costs help define where strategic space exists.
Barriers & Regulatory Overview
This section synthesises the regulatory and operational constraints that may influence feasibility or timing. Relevant laws, licensing requirements, data protection obligations, and ESG considerations are outlined alongside practical barriers such as capital requirements, distribution constraints, and supply-chain limitations. Forthcoming regulatory changes are highlighted where they may alter risk or shift the entry window.
Route-to-Market Options
A comparative assessment of viable distribution paths is included — from direct sales to partner-led models, platform-based approaches, or hybrid options. Channel strength, sales cycles, required local presence, partner roles, after-sales expectations, and typical commercial terms are considered to determine which routes are likely to create early traction and which may require greater resource investment.
The Recommended Path Forward
The analysis culminates in a coherent entry strategy shaped by timing, competitive dynamics, financial viability, and strategic fit. Priority segments, positioning direction, the most credible route-to-market, and key risks are surfaced into a practical roadmap. This includes guidance on whether the moment is favourable for entry, how the opportunity aligns with internal capabilities, and what decisions should be sequenced first to maximise impact.
Why Companies Choose Market Entry Navigator
Fast Turnaround
A full strategy in 3 weeks — built for leaders who can’t afford slow consulting cycles.
Clear, Fixed Pricing
No vague retainers or open-ended fees. You always know exactly what you’re buying.
Evidence You Can Verify
Every conclusion is grounded in public, citable sources — giving you confidence in every step.
Designed for Action
The findings are built to support real decisions — launch timing, positioning, budgeting, or go/no-go.
Purpose Beyond Profit
Every project is an opportunity to help leaders achieve something important — and to support children whose wishes mean even more. That is why at Torsik, 5% of every sale will be donated to Make-A-Wish UK via Work for Good.
Carbon Neutral from Day One
From the outset, we’ve chosen to offset all emissions associated with our work. A small footprint still deserves meaningful action.
How We Work Together
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The engagement begins once you confirm you’d like to proceed. You receive an Engagement Charter outlining the scope, strategic questions, and boundaries of the work, along with the Contract covering timelines, confidentiality, data handling and the fixed fee.
A 50% Deposit Invoice is issued at this stage. Payment secures the project window and allows preparation to begin without delay.
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With the contract signed, the early research phase begins. This includes preliminary analysis, the review of any documents or information you choose to share, and the establishment of the evidence base needed for deeper work.
Once all essential inputs are in place, the core research phase proceeds in full, building a structured understanding of the market terrain.
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Midway through the research, a checkpoint meeting is held to review early signals, validate the direction of the analysis, and confirm the project remains aligned with your priorities.
This session provides an opportunity to refine focus, adjust emphasis where needed, and ensure the final output will address the decisions you ultimately need to make.
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At the end of Week 3, the primary findings are presented in a live session. This briefing brings together the evidence, interpretation and strategic implications across market potential, customer demand, competitive dynamics and recommended positioning or timing. The aim is to provide a clear, decision-ready view of the opportunity.
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Following the presentation, you have two working days to request any final refinements or clarifications you’d like us to incorporate. Once this window closes, we finalise the document and prepare the full written report. The completed pack — including all evidence and recommendations — is delivered at the end of Week 4, together with the final invoice.
Contact us.
Ready to explore a new market or discuss your next step? Get in touch — we’re here to help you move forward with clarity.